Self-paced with pre-recorded sessions, downloadable resources with lifetime access, live weekly meeting workshops, and a mix of all. Including interactive live Q&A sessions.
Supporting Modules:
Module 1: Introduction to Content Creation - Basics of content marketing, understanding audience, content planning.
Module 2: Creating Engaging Content - Workshops on video creation, storytelling techniques, writing for different platforms.
Module 3: Gear, Tools and Technologies - Training on essential tools for content creation, management, and analytics.
Module 3b: Intro to Production Processes - Pre-production, production, post-production processes, & impromptu resources.
Module 3c: Bonus Advanced Production - Lighting, angles, movement, etc.
Module 4: Content Marketing Basics - How to plan and use content for lead generation and brand awareness
Module 5: Employee Retention through Content - Strategies to use content for internal communications, training, and reducing turnover.
Module 6: Building Blocks of Brand Loyalty - Techniques to foster community, continue engaging customers, and maintain a strong brand presence online.
Module 7: Sales Content Systems - Deep dive into sales systems, drip campaign funnels, CRM, automation vs systems, BANT, Wolf and Challenger sales models
Module 8: Advanced Strategies - Deep dive into SEO, multichannel content strategies, measuring ROI/NOI, and guest speakers.
Supporting Materials:
Videos: Produced instructional videos for each module and custom inquiries.
Worksheets and Templates: Practical tools you can use to plan and execute your content strategies.
Case Studies: Real-life examples from successful campaigns, especially focusing on small business strategies.
Community Details:
Online Slack Channel: Create a space for participants to discuss the modules, share insights, and network.
Weekly Live Sessions: Schedule live critiques or brainstorming sessions to discuss content strategies, review work, and provide feedback.
