Content Creation
for Small Businesses
Maximize Impact Without Breaking the Bank
Maximize Impact Without Breaking the Bank
Small businesses are the backbone of the U.S. economy, making up 99.9% of all businesses and creating over 12.9 million jobs in the last 25 years. That's two-thirds of all new jobs nationwide! Thank you for the hard work you do!
Despite this impressive impact though, many face challenges such as inconsistent marketing with limited resources, high turnover rates with highly skilled workers, as well as keeping loyal customers. Imagine how much better it could be worrying less about these three things?
It's a common myth that traps many small business owners. While platforms are free to use, effective digital marketing isn't costless. It requires a consistent budget to truly make a splash.
Many small businesses fall into the trap of not setting aside enough time or funds for marketing, thinking the digital world will do the heavy lifting for free. This often leads to hit-or-miss marketing efforts that lack consistency – ultimately diminishing sales.
Often, the reality for small businesses is that marketing becomes a task on the back burner.
Day-to-day operations take center stage, and without enough hands on deck, marketing doesn't get the spotlight it deserves. This isn’t about pointing fingers — it’s a tough gig trying to wear multiple hats.
How much audience engagement, brand awareness and loyal fans are you leaving on the table?
It's tempting when the budget is tight and your spirit of inspiration kicks in to do it all yourself. We’ve all been there, right? Trying to juggle everything, from product development to customer service, and pushing out a post whenever we remember to... if a wild fire of tasks doesn't suddenly come up.
You don't have to burn energy, employees, and resources trying to keep up it without a road map. You also don't have to fall so far behind.
The competitive job market forces small businesses to measure up to larger companies. Salaries and benefits are a huge expense.
But they can lead to higher turnover rates among skilled workers especially when employees don't feel they have job growth opportunities or skill development.
Focuses on providing excellent customer service with content by engaging regularly with them educationally. Like, really nurture that relationship and show them you support them.
Classic email newsletters, social media updates, and personalized outreach aren't the only ways to keep your business top of mind.
Creating a FAQ database or process video library while actively seeking out feedback, not only makes you a one stop shop but also makes customers feel like super fans.
Your business could start falling behind the market. More likely than not, you'll end up even more frustrated and waste resources just trying to catch up.
We understand these challenges deeply because we’ve been there too. But more importantly, we know how to help you navigate through them.
We don't just offer tools; we guide you in creating a content strategy – in house or out sourced – that’s consistent, looks professional, and truly connects with your audience – employees and customers.
What if your content could help your business run smoothly with a plan that’s easy to manage, boosts culture, keeps great employees and actually brings brand awareness?
Here, not only will you see improvements in how your content looks and feels but also in your overall business performance. More engagement, better teamwork, and a stronger connection with your customers—aren't these worth a shot?
Ready to see if we’re a good fit for each other? No-pressure. Here to help you level up your content with ease and confidence, step by step, with proven frameworks.
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Although content creation is an investment – whether you invest your time or hire out – great content costs small businesses about 62% less than traditional marketing while generating up to three times as many leads.
It costs 33-55% in addition to an employees annual salary to replace them when they leave your company.
93% of customers are likely to make repeat purchases with companies that offer excellent customer service and customer training videos. – Salesforce
68% of consumers are willing to pay more from a brand known to offer good customer service experiences, which include educational and supportive product training. – HubSpot
86% of customers who receive high-quality customer service turn into long-term brand champions. – Khoros
Buck and Birdie Media can help you solve all three, whether you're a scrappy DIYer, need to develop your own content marketing team, or want engaging content created for you.